File under pop
File Under Pop is a Copenhagen-based brand that produces hand painted tiles, paint color and more.
With a curated approach to color composition and high attention-to-detail, the brand is an aesthetic frontrunner and chose ARNE AKSEL for the job of their showroom in the heart of Copenhagen.
After several meetings and tests, we collectively decided upon the Zulu 702 for a result that is, in our humblest opinion, nothing short of stunning.
In collaboration with Founder Josephine Akvama Hoffmeyer, we wanted to add a refined yet modern touch to echo the stunning paintings of the wall and ceiling.
Additionally, Hoffmeyer wished for a translucent fabric that had a character lively enough to transform all light entering the showroom.
Royal Copenhagen’s flagship store is located on Amagertorv in the heart of Copenhagen, Denmark in a 3-story, old Renaissance building.
In relation to updating the first and second floor, which boasts shop and showroom, Royal Copenhagen wanted to drive more traffic to these floors through a huge staircase, located 20 meters from the entrance, that transcends each floor.
The material that was decided upon was the Casita by Kvadrat. For practical aspects, the fabric was not sewn together. Instead, we installed 14 curtains next to one another, prompting us to build a 15 meter tall scaffold to reach the heights.
The curtains were installed in just one day, allowing for the Royal Copenhagen flagship store to run its business hours as usual.
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