ROYAL COPENHAGEN'S flagship store is located on Amagertorv in the heart of Copenhagen, Denmark in a 3-story, old Renaissance building.
In relation to updating the first and second floor, which boasts shop and showroom, Royal Copenhagen wanted to drive more traffic to these floors through a huge staircase, located 20 meters from the entrance, that transcends each floor.
THE TASK for ARNE AKSEL was to make the staircase stand out in a sensational way, climbing up the floors along with the customer. For this, we installed what we call “Cathedral of Fabric”.
It was desired from the client side that the fabric be in the blue shade that is synonymous with Royal Copenhagen, prompting us to suggest three various options, all aesthetically pleasing in a traditional way, as with the designs of Royal Copenhagen.
The material that was decided upon was the Casita by Kvadrat. For practical aspect, the fabric was not sewn together. Instead, we installed 14 curtains next to one another, prompting us to build a 15 meter tall scaffold to reach the heights.
The curtains were installed in just one day, allowing for the Royal Copenhagen flagship store to run its business hours as usual.